The Emerald Network

Stay Green TV Is Educating the Supplement Industry

5:41 pm EST 1/21/2021

The global supplement industry is a fast growing one with limitless potential. Over the years, the industry has experienced remarkable growth spurred on by incredible innovations and undeniable results.

Still, there remains a lot to be uncovered amidst the vast pool of potential that this industry undeniably possesses. And of course there’s also the advent of CBD infused supplements, another innovation with remarkable promise and ability to boost the industry further.

Stay Green TV, the dietary supplement and CBD outfit, has been doing its best to ensure that everyone’s up to date with the constantly shifting atmosphere of the CBD and supplement industry.

From edifying materials, a pool of informative articles, and outreaches, Stay Green TV is fast becoming one of the best and most reliable sources of information when it comes to CBD and the supplement industry as a whole.

The Rise and Rise of CBD

Boosted by the recent waves of legislations across several states and countries, CBD and Shop CBD is currently on the lips of many. Like the wonderful folks at Stay Green TV, any keen observer of the Cannabis industry must have long foresaw this new increased global adoption of CBD, thanks to its medicinal, cosmetics, and even recreational benefits, among other uses. 

There are also the enormous nutritional and physical benefits that have put the CBD market in good stead to surpass the alcohol and tobacco markets.

CBD and Dietary Supplements

Even though it can be found everywhere and in different forms, CBD as an active ingredient in hemp is a perfect match for the food supplement industry. 

As mentioned earlier, the rise of CBD can be attributed to the improved awareness of the benefits of the compound, as well as less restriction and regulation of the cannabis industry.

Now both of these facts are amazing in themselves, but they would be nothing if we don’t constantly raise awareness and educate people on the compound and its dietary benefits.

This is what Stay Green TV has made a core aspect of its missions. Their goal is to help brands to get the messages of CBD-infused supplement and their overall benefits to the masses without going against the laid down terms by the regulatory bodies. 

Now this might, of course, seem like a tall order. But thankfully, the extensive and cumulative years of experience behind Stay Green TV’s team is more than well equipped to handle this task with utmost efficiency.

Increase in CBD-Infused Supplements

Effects of the appropriate use of CBD in treating conditions such as anxiety, digestive issues, chronic pain, heart diseases, ADHD, cancer, Alzheimer’s disease are backed by several studies all of which are well documented. 

Fantastic health benefits are the driving force behind the popularity of the ‘miracle’ chemical compounds. Between 2015 and 2019, Innova Market Insights data recorded a whopping 165% increase in CBD-containing products launched claiming different health effects. 

On the whole, the remarkable growth of the market itself may seem overwhelming and unbelievable. Once we get familiar with the data and effectiveness of the compound, though, everything starts to make sense.

The result, as they say, speaks for itself. And in data like this is where we get to really appreciate the power of CBD and its remarkable ability to drive the industry even further.

Regulatory Challenges of the Supplement Industry

Stay Green TV is also committed to understanding and educating the general public on the regulatory side of the supplement industry.

Due to the psychotropic effects of marijuana (not CBD), along with the political and public perceptions of the compound, the laws regarding consumption vary considerably across states. 

In more good news, though, even more states have joined the early embracers with more ballot wins, bringing the number of states that approved the use of marijuana for either medical or recreational use to 50. 

Before those events, the Farm Bill of 2018, known formally as the Agriculture Improvement Act, gave the industry something to cheer about. 

This act excluded hemp, which contains less than 0.3% tetrahydrocannabinol (THC) and high concentration of  Cannabidiols from the Controlled Substances Act (CSA). With that bill, what ensued was a considerable surge in the use of CBD.

Hopefully things get even better. And with the data and projection available, things are looking quite great for the industry indeed.

Clearing Misconceptions About CBD

Another facet of Stay Green TV’s mission is to clear out common misconceptions about CBD in general. Below are some of the popular misconceptions that are not just plain wrong, but may be terribly harmful to the growth of the industry:

  • CBD Gets You High

That has to be the most common myth about CBD.  Against many people’s beliefs, ongoing studies show that CBD attaches itself to brain receptors to cause a calm effect and keeps you clear-headed. But it is not a psychoactive agent like THC, caffeine or alcohol.

  • CBD is Addictive

Often put in the same bracket as THC, another wrong conception about CBD is that it is as addictive as the formal. This couldn’t be farther from the truth. CBD is not addictive. 

This property makes it practical for long term treatment that is easy to stop when the health issue is over. 

  • CBD is a Magic Drug

To some extent, yes, but CBD does not cure all health conditions or remove the root cause. Regular use of CBD supplement, for instance, reduces or alleviates joint pain by improving your auto-immune system and the efficacy of other medications. 

  • CBD is Illegal

Tagging CBD as illegal is a case of guilt by association. Of course, it is derived from the Cannabis plant, but unlike THC, it is not psychoactive and most definitely not illegal. 

In Conclusion – Reaching the potential market for CBD-infused supplement

Despite several studies showing the contrary, some bodies and the public are still unclear about the potential of CBD and classify it as dangerous. Sad to say, the major players in the digital advertising game agree with them. 

Online platforms and advertising giants have policies that restrict the promotion of CBD and supplements containing the compound. 

This very fact necessitates an unavoidable scenario wherein the supplement industry would have to come up with an out-of-the-box approach to reaching potential consumers. 

Finding a way around these companies’ policies without outrightly breaking the rules is the way to go.