The Emerald Network

Your Guide to Private Label Products

5:57 am EDT 8/4/2022

Private labels are a great way to save money on products, but it’s important to know where you can find them and what they look like. There are three categories of private label products: exclusive brands, control brands, and store brands. Exclusive Brands are those that have their own packaging and are sold exclusively by a retailer with its own branding. Control brands have the same name as their parent company but may have different packaging or branding from the original manufacturer. Store Brands are typically found in chains of stores that have considerable market power (e.g., Walmart) and carry their own brand of products from manufacturers exclusively.

Private label products are goods sold by a retailer with its own packaging and branding.

Private label products are goods sold by a retailer with its own packaging and branding. They can be grouped into three categories: exclusive brands, control brands, and store brands.

  • Exclusive Brands: These private label products are produced under contract by the private label manufacturer for a specific retailer or distributor. The private label manufacturer retains all rights to sell the product in question and can even change certain aspects of the product (e.g., packaging) if they want to do so! For example, If you were to start your own private label CBD business, you would have to buy from one of the largest private label manufacturers like The Emerald Corp. They have a wide variety of private label products, including CBD supplements, private label CBD gummies, private label CBD cookies, private label CBD chocolates, and more. The only difference between their products and yours is that you get to put your brand name on them!
  • Control brands: A control brand is a product that is produced by the manufacturer with a limited variation on packaging or branding but still sold through different retailers. For example, if you were selling beer at your local supermarket, you would need to get it from an independent brewery that uses hops grown nearby instead of buying them from another country overseas where they grow them far away from where people live so that no one knows what’s going on inside those fields.
  • Store brands: These are items that are exclusively made for one retailer and sold under their name, not the manufacturers. For example, Olive Garden makes pasta sauces only available in its restaurants or online through orders from them (which seem like they would be pretty expensive).
  1. Exclusive Brands like The Emerald Corp are well known for their private labels.

The Emerald Corp is the largest CBD manufacturer of branded and private label products in the wellness and holistic health markets. Our CBD store offers a large variety of products available for private labeling. The Emerald Brand is a proprietary brand of private label CBD products that are sold exclusively at our store. We only carry the highest quality CBD products available on the market today, and our customers can trust that when they purchase our private label products from us that they will be safe for their use.

In addition to the Private label CBD products we professionally create ourselves, we also offer product formulation services, business development, and marketing solutions to help new and upcoming entrepreneurs to establish themselves in the private label CBD supplement markets.

  1. Control brands: These are typically found in chain stores with considerable market power, such as Walmart.

Walmart is the largest private brand manufacturer in the world, with over 300 private label brands. These private label products are cheap and of good quality, but they receive less attention from consumers because they’re sold through supermarkets rather than department stores or specialty shops like you might find at a mall.

  1. Store brands

Store brands are a great way to save money on your shopping. They’re usually of better quality than no-brand goods and cheaper than branded items, but they don’t have the name recognition of their well-known counterparts. Some stores will even give you store credit if you buy something from them!

Store brands are typically sold in grocery stores, but there are also plenty of online retailers that carry them as well. If you’re interested in our private label brand, visit our online store.

Costing and Customer Retention

Private label products are usually cheaper than branded products because they don’t spend money on advertising, nor do they pay third-party suppliers to manufacture the private label product or provide a license to use their brand name.

Private label products also help with Customer Retention and Loyalty because they are able to build a relationship with the customers over time through their private label products.

Private labels are usually cheaper than branded products, and the quality is better than no-brand goods.

Private labels are usually cheaper than branded products, and the quality is better than no-brand goods.

With $200 billion spent on private label products in the US alone, private label sales are growing quickly.


At the end of the day, you should do what is best for your private label business. See If our private label products manufactured in a GMP-certified facility and third-party lab tested are a good fit for your goals; contact us today!