The Emerald Network

10 Ways To Market Your CBD Business

4:13 am EDT 10/5/2022

If you’re a retailer in the business of selling CBD products, you need to know how to market your business. Here are some tips on how to manage your private label CBD business:

If you’re a retailer in the private label business of selling CBD products, you need to know how to market your business.

If you’re a CBD retailer in the business of promoting and selling CBD products, you need to know how to market your business. CBD is a hot trend, and it will only get hotter. The benefits of CBD oil are too numerous to mention here, but they may include pain relief and better sleep quality. That makes it an excellent way for retailers who sell CBD products like private label CBD gummies, private label CBD lotion, or bath salts because they can use them as an advertisement for their store by advertising on social media platforms like Instagram or Twitter by using hashtags.

Here is some advice on how to market your private label CBD business.

Although marketing is essential to a CBD company’s success, it cannot guarantee it. Therefore, your overall cannabusiness plan should include your marketing approach.

You can promote your CBD private label products in a variety of ways:

  • Social media platforms (Facebook, Twitter)
  • Search engine optimization (SEO)
  • Online advertising (Google AdWords)

Your CBD store or website should have some geo-targeting so that customers who live in the area can find it.

Geo-targeting is a way to advertise your CBD business to people who live in the area.

Using the free Google My Business tool, you can build a listing on Google Maps that includes your CBD shop’s operating hours and available CBD products. Include a photograph of the place they should go, a phone number, an address, and, if necessary, instructions (such as “directions”). Please include any additional details that could be useful for someone looking to purchase CBD products from you, such as your social media profiles.

It’s also a fine idea to have a local directory listing, unique URLs for each CBD shop location, and well-optimized content for each site.

A local directory listing is an essential part of your CBD business. While it may seem like a time-consuming process, having a regional directory listing will help you with the following:

  • It’s a good idea to have unique URLs for each CBD shop location. This can quickly be done by adding the city name or zip code in front of each location’s URL. For example, if your CBD store is located in Los Angeles, then you would want to create separate URLs for “Los Angeles CBD Store” instead of just using “CBD Store Los Angeles.” This will ensure that people visiting Google Maps will only find one location instead of multiple ones and make it easier for them to see what they’re looking for when searching online.
  • Well-optimized content for each location is also essential to having effective SEO strategies in place (more on this below).

If you sell CBD products, you’ll want to start with an online presence.

Naturally, you’ll want to start with an online presence if you sell CBD products. You can create your cannabusiness website using WordPress or another platform that allows for easy content editing and management.

  • Add links to your social media accounts on your website so users can share their thoughts about your CBD brand on Facebook, Twitter, and Instagram.
  • Make sure the site is mobile-friendly (the ability for someone viewing it on a smartphone or tablet to read what’s on the page easily). It’s also important that any images used in designing this part of the site are high resolution, so they look good at any size screen resolution. This will give potential customers confidence when looking through all aspects of their experience with this cannabusiness venture; they’ll know exactly where they’re going before clicking through!

Establishing a solid social media presence for your CBD company is important.

Social media is an important way to market your CBD business. It’s a great place to connect with potential customers, share information about your CBD products, and reach new customers. So if you’re not already on social media, it’s time for you to start!

  • Use social media as an opportunity to build brand awareness: People love photos of their friends and family. Use this fact when posting pictures of yourself at events related to your business (like conventions or trade shows) or sharing pictures of how excited members of the press were when they first got their hands on some high-quality CBD products.

A company blog can expand your CBD brand, help establish you as an authority in your field, and drive more traffic to your CBD website.

A blog is an excellent way to establish yourself as an authority, build customer trust, and drive traffic to your cannabusiness website.

The benefits of blogging are endless:

  • You can create content that’s specific to your CBD industry and niche market. For example, if you operate a CBD business in California, you may have a different audience than one in Florida or Texas. Your blog will help you connect with these audiences by writing about what they care about most—whether it be CBD products or services related specifically to their market (e.g., “how-to” guides).

Excellent customer service will be crucial to growing your cannabusiness because word of mouth is still the best way for new customers to learn about you.

Customer service is a crucial part of any business, but it’s crucial for CBD companies. The internet has made it easier and more convenient than ever before to get your CBD products into people’s hands and onto their shelves. However, if you don’t provide excellent customer service, you’ll lose out on potential sales, which means losing money!

To ensure that every customer is satisfied with their experience with your CBD company and leaves positive reviews online (and offline), here are some tips:

  • Be friendly and helpful when talking with them on the phone or in person. They’ll appreciate knowing they can trust the information they’re getting from conversations with you!
  • Create an easy-to-follow website where customers can learn more about what kind of CBD products and services are available through your business and how these services might benefit them personally.”

Become active in the CBD community and look for local events where you can meet people who might be interested in your CBD products.

Become active in the cannabusiness community and look for events where you can participate and share information about your CBD products. You may find people who are interested in your CBD product by talking to people in your community.

Don’t send out a bunch of generic mailers that say nothing about what makes you unique as a CBD company.

Don’t send out generic mailers that say nothing about what sets you apart from your competition, and do not provide CBD product information. And definitely don’t send out generic mailers that say nothing about who you are!

Get out there and network! Meeting people face-to-face is still valuable for connecting with potential clients.

Networking is a great way to meet new people, make connections, and find a market for your CBD product. In addition, networking allows you to connect with other industry CBD professionals who could be potential clients or even friends.

You can network at events like conferences and expositions, but also in person through coffee shops or restaurants where people are likely to have meetings or just hang out together. If there’s something specific that aligns with what you’re trying to do but might not have time for in-person networking (like doing more research on how CBD works), then emailing someone from the industry is another option!

For more advice on how to market your private label CBD business, contact The Emerald Corp today!

If you’re looking for a way to market your CBD business, The Emerald Corp can help. We’re a team of private label CBD experts who have been working with entrepreneurs across the country since 2016. Our innovative team has helped hundreds of small businesses like yours get their products into stores and online channels by providing them with everything from SEO services and social media management to branding and design work.

If you want to discover and learn more about what we do or have any questions about our services, please call us at 1-800-222-4557 (or fill out our contact form) or email!


We know that marketing is a challenge for many CBD companies, but we hope this article has given you some ideas about marketing your CBD products and growing your CBD business. If you have any questions or want more information on how The Emerald Corp can help, please don’t hesitate to contact us today!